Sunday, March 29, 2015

The Fashion Day, by Moheli Hamidi-Oliva

Mohéli HAMIDI-OLIVA

The fashion day 



Hi everyone ! 

Let me introduce our first excursion day about the business of fashion, branding and merchandising with style.  After a short debrieffing at the buckingham we went to J.Crew shop at the 900 North Michigan mall . We were welcomed with donuts from do-rite and cofee donuts accompagned by hot chocolate. A warm atmosphere to start the week ! 

Erin the J.crew’s manager was proud to annouce us that her brand expanding fronteer and had oppened a shop in Paris  and in Canada. When she told that to the class she were doing networking.  Why ? She alarms us that her shop is now in Paris, our city and that the brand grows. 

Moreover she anounces that J.crew launch a babybrand and an e-shop.  The e-shop permit to touch more people and find new consumers all over the world. Erin’s personal strategy for her shop is to be as closer as possible from her consumers is to send e-mail and do personal shopping . Then consumers talk about the brand and create networking because the brand take care of us. She also organize event to present new collection to some company like mastercard, and charity event. This is a smart way to touch lot
of people in same time.  Erin combine promotion, client care and networking in the same time. 

After the talk, we reiceved lovely gift from 900 North Michigan wich are passport pocket it was time to do our proper net working. I visited l’occitane a brand from south France.  Melissa, the manager, told us about the street marketing benefits. A way to create network ! Then we went to Frankie’s pizzeria to enjoy a great lunch.  There Nicki Brashear join us to explain our blogger job and the way she create network. 

Nicki loves her job, and she spend lot of time on the social media. This is her best way to create network because social media are like big word of mouth.  When she start she look about people to work with her and to write on. Thanks to her big network people come to her. She looks about little and originals designers. She launch her own e-shop in partnership with local designers. Nicki said this is the best way to make the difference the other blogger and to touch more people. 

To ending our day properly, we went to taste chocolate in a beautiful shop. There is a famous champaign in but it taste to strong for me.

This day I learned the signification of the word networking wich means connect with people and there is many way to network : from personal care to huge network event. I want to insist on the miracle of internet : e-shop and social media are the bestway to network instead me.

For more information about our visit : 
http://www.shop900.com
https://www.jcrew.com/index.jsp
http://fashionista-chicago.com  
http://www.teuscher.com

7 comments:

  1. You are right Mohelie, it was during that day that we all learned what networking means. We have had a great illustration with the Erin's way of keep her customers close to her. The way they welcomed us was really nice with donuts, coffee and hot chocolate.
    The visit of different stores inside the mall was a good way to put the Erin's advices about networking into practice.
    I totally agree with you, the lunch at Frankies was delicious.
    The talk of our guest speaker Nicki Brashear was very interesting and she is very passionated by her job. It seems to be a 24/7 job because your office is, in fact, your laptop.
    Teuscher seems to make great chocolate but such as you I did not like the chocolate truffe with champaign. It was very sweet but I don't like chocolate mixed with liquor or alcohol.
    Overall a very good first day of excursions.

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  2. I wasn't there for this first excursion, but thanks to your post I have an idea of what you have learned and discovered. Thank you Mohelie for sharing this with us.

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  3. Hi Mohelie,
    I'm so happy to read your post because you remind me the important thing about our first day! It was a really good start for all of us. I'm completely agree with you that a personal shoppers it is very smart and good idea for create a regular client J.Crew have something special that other stores don't , and they are always ready to help ! When we was in the store, there was a lot of employees, more then we can see usually.

    I also like to chat with Nicki! she is so stylish and very interesting women!
    I hope you enjoy the chocolate truffle with champagne ;)

    Thank you for your post and for all your amazing photos !

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  4. Moheli, good job describing how the brands we interacted with attract new customers. I'm glad you learned valuable information about networking, right at the start of our Paris Chicago Safari!

    Remember to read our assigned articles and watch our assigned videos, for more information about our themes of American Business.

    Good links highlighting some of the businesses visited. Don't hesitate to link them all, as this helps your readers, and is a way to say thank-you to the businesses because every link raises their profile.

    Remember too that you can hyperlink directly into the body of your article, instead of typing out links at the end. This is one of the benefits of blogs and can make it easier for your readers to learn more.

    The Teuscher Champagne truffle is the best Champagne truffle in the world. It wins awards, contains Dom Perignon Champagne, has created numerous loyal customers, and is the envy of many other chocolate businesses. From your remarks and some of the comments, it seems perhaps I should have selected one of Teuscher's "under-21" chocolates for our group instead! :)

    Keep up the good work!

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  5. Hi Moheli,
    I unfortunately missed this first day of excursion, I was sad to miss the business of fashion. It is something that I really appreciate. But I am glad to read your post, you describe well what you have done with the group and what the guest speakers taught you about their business and also about the vocabulary and notion of what is important in business in general. Thank you for giving me the opportunity to know what was your first day of “ParisChicagoSafari”.

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  6. Hello everybody,

    Thank you all for your nice comments ! I did my best to talk about this really interesting day ! Amélie, Vanessa, I am glad that my post makes you live a little the day you miss.

    I have to insist on the fact that there is no E at the end of my name !!!!

    Mrs Beck, so sorry for the chocolate you choose. I love champaign, I love chocolate but maybe my tong doesn't understand this mix ! It's true maybe we are to young .. But the other chocolates were all great !

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  7. Moheli, all well said. No worries; part of the joy of chocolate and food is the way they can bring us together, and also the way they can spark a different feeling or experience in each of us. Cheers!

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